Synopsis Client manufactures and sells products in the agri sector. Majority of their customers are unique (only 15% repeat customers). They want to run a program to target farmers on pan India basis and increase engagement & sales. What we know • Client wants to engage each and every participant who buys their product. • They want instant reply and no long term point accumulation as their customers are mostly unique and lose interest after walking out of the retail store. • They want lucky winners as per pre-defined algorithm who will get gifts such as silver coin etc. Our Solution • We installed additional logic into the system wherein each code received was declared a winner or a non-winner as per pre-decided algorithm. • Instant sms was sent out to participant as acknowledgement thus creating interest and increasing customer base as the program matured. • Instant gratification such as mobile recharge, bill payment, DTH recharge, fuel code, Paytm cash was suggested to client as ...