The case of unique participants

Synopsis

Client manufactures and sells products in the agri sector. Majority of their

customers are unique (only 15% repeat customers). They want to run a program

to target farmers on pan India basis and increase engagement & sales.

What we know

• Client wants to engage each and every participant who buys their product.

• They want instant reply and no long term point accumulation as their

customers are mostly unique and lose interest after walking out of the

retail store.

• They want lucky winners as per pre-defined algorithm who will get gifts

such as silver coin etc.

Our Solution

• We installed additional logic into the system wherein each code received

was declared a winner or a non-winner as per pre-decided algorithm.

• Instant sms was sent out to participant as acknowledgement thus creating

interest and increasing customer base as the program matured.

• Instant gratification such as mobile recharge, bill payment, DTH recharge,

fuel code, Paytm cash was suggested to client as incentives to increase customer stickiness.

Conclusion

• We helped the client build a customer base of 40,000 farmers pan India

within a short time.

• Repeat customers increased from 15% to 35% within a year.