The case of the untraceable product units

Synopsis

Client is in the battery industry and has product units in the market which they

are unable to sell since long. They don’t know where these units are nor do they

know the tracking numbers of these units. Production plant is unable to help Sales

with data about the serial numbers manufactured and shipped location-wise

during the concerned period. Our brief is to run a program to get these units sold

whereas client will reward the buyers directly based on data provided by us.

Client has an aggressive target to sell 40k unmovable stock in a 3 month scheme

period.

What we know

• The serial numbers are 16 digit numbers with a different logic behind every

2 or 3 sequential numbers including year of manufacture.

• Only past 3 years produced but unsold units need to be targeted.

• Our system issues and accepts codes are per its own logic, so the tracking

logic needs to be revamped.

Our Solution

• We removed our code generator module from the system and developed a

module to accept codes as per client code logic. We hosted system with

new logic separately for the client.

• Client advertised the scheme through their channel. System accepted only

those codes which fit into the logic and rejected all others. Data on

participant sending the code was passed on to client for rewarding.

Conclusion

Client sold 43k units within the 3 month period making the scheme a huge hit and

opening up possibilities to resolve other pain points in their channel similarly.